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International Trade Fairs

Trade fairs are an important part of marketing efforts for many small and mid-sized exporting companies. However, is also the most expensive tool to promote products overseas. The cost can range anywhere from $10,000 to $25,000 or more. Costs can be minimized by joint...

BRICS Economic Slowdown

Ayse Oge Ayse Oge is a published author and global trade marketing expert. She is the author or the book Emerging Markets. Ayse’s Corner is a periodic feature for the World TradeWinds eZine’. “Instead of changing the world through revolution, we can...